The project
Maslow for People is a tech start-up in the digital health sphere. Maslow is a mobile platform that makes it easy for people with complex care needs to manage their care and rehab at home. As the first Visual Designer, I was responsible for creating and implementing the rebrand & visual identity of Maslow, by collaborating directly with the CEO.
Collaborating closely with the tech team, I also created the user journey and interface for the Maslow app. I provided oversight for the build and testing.
Collaborating closely with the tech team, I also created the user journey and interface for the Maslow app. I provided oversight for the build and testing.
- rebranding
- digital design
- visual content creation
- ux/ui design
- motion graphics
- digital design
- visual content creation
- ux/ui design
- motion graphics
Product guides & videos
To help the audience better understand Maslow, I created a series of informative product guides and videos, segmented by the main user groups. These materials detail why Maslow was created and how it can be used to improve care needs, covering any questions the user is likely to have. For easy access, these assets are distributed digitally.
